E555:🎙️THE COMMERCETOOLS STORY | DIRK HOERIG - COMMERCETOOLS | THE ECOMMERCE EDGE Podcast

from THE ECOMMERCE EDGE Podcast with Jason Greenwood · host Jason Greenwood

💡⁠Dirk is the Founder (2006) & CIO (former CEO) of Commercetools - https://commercetools.com💡Commercetools is and was one of the first major proponents of 'Headless Commerce' and in fact this term was coined by Dirk in 2012💡Commercetools was a founding member of the MACH Alliance (June 2020)💡Commercetools pioneered the concept of 'Composable Commerce Architecture' and has championed it ever since💡In this episode Jason & Dirk discuss the history of Commercetools and where Dirk sees commerce headed in the era of AI and Agentic CommerceEnjoy!

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This episode was published on July 25, 2025.

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