E57: Digital Transformation Series | Selecting the Right Email Platform

from THE ECOMMERCE EDGE Podcast with Jason Greenwood · host Jason Greenwood

In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.# TIMESTAMPS1:00 - eDM Defined3:05 - MailChimp3:40 - Segmentation7:30 - Advanced Enterprise eDM & Marketing Automation Platforms8:35 - eDM Platform Integrations9:40 - Email ROI# LINKSMusic:https://soundcloud.com/ybmuzik/the-feast

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This episode is 12 minutes long.

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This episode was published on May 17, 2017.

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