E572:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 1 OF 3 | B2B COMMERCE CORNER #119 | THE ECOMMERCE EDGE Podcast

📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com 📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically 📦We decided to do this Master Series together to be able to dig deeper into several key areas such as: - Voice of the B2B Buyer: “How can you know if you don’t ask?” - Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation - AI in B2B Digital Transformation: Stay Curious - From Strategy to Execution: Making Digital Change Stick - A Sales Force/Process Automation Approach to Digital Customer Adoption - The Future of B2B Commerce: Cutting through the noise and determining what really matters 📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they do Enjoy!