E591:🎙️CREATING FOMO FOR YOUR BRAND AND PRODUCTS | MICHAEL DODSWORTH - FANFARE | THE ECOMMERCE EDGE Podcast

💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture💡 Fanfare is your unfair advantage in experiential commerce - turning hype into connection, anticipation into obsession, and casual customers into lifelong fans💡 In this episode Jason & Michael discuss 'drop' based culture and commerce initiatives and how brands can leverage anticipation & FOMO to drive customer connection and engagementEnjoy!