EPISODE · Aug 20, 2021 · 19 MIN
E61: How Alcohol Memories are Triggered in Sobriety
from Sober Powered: The Neuroscience of Being Sober · host Gillian Tietz, MS, CPRC
Gill discusses how alcohol memories are triggered in sobriety. She had an unexpected encounter with $28 all you can drink wine recently, and this triggered an urge and all those weird thoughts about drinking. She found some very interesting studies about where drinking memories might be stored, how they become activated and lead to relapse, and why these drinking memories get triggered during sobriety. It can be very frustrating after a lot of sober time to have urges pop up, so hopefully this episode helps you understand why this happens and reinforces that you can never change the way you drink and it will never be “long enough”. Resources I offer: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Sober Group Coaching https://www.soberpowered.com/sober-coaching Anger Management Program https://www.soberpowered.com/anger Weekly emails on Thursdays with the sober tip of the week, announcements, interviews, and more. https://soberpowered.myflodesk.com/zzwwfuio1l Free resources https://www.soberpowered.com/free Thank you for supporting this show by supporting my sponsors. Learn more: https://www.soberpowered.com/sponsors If you enjoyed this episode please consider buying me a coffee to support my work https://www.buymeacoffee.com/soberpowered Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Gill discusses how alcohol memories are triggered in sobriety. She had an unexpected encounter with $28 all you can drink wine recently, and this triggered an urge and all those weird thoughts about drinking. She found some very interesting studies about where drinking memories might be stored, how they become activated and lead to relapse, and why these drinking memories get triggered during sobriety. It can be very frustrating after a lot of sober time to have urges pop up, so hopefully this episode helps you understand why this happens and reinforces that you can never change the way you drink and it will never be “long enough”. Resources I offer: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Sober Group Coaching https://www.soberpowered.com/sober-coaching Anger Management Program https://www.soberpowered.com/anger Weekly emails on Thursdays with the sober tip of the week, announcements, interviews, and more. https://soberpowered.myflodesk.com/zzwwfuio1l Free resources https://www.soberpowered.com/free Thank you for supporting this show by supporting my sponsors. Learn more: https://www.soberpowered.com/sponsors If you enjoyed this episode please consider buying me a coffee to support my work https://www.buymeacoffee.com/soberpowered Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices
NOW PLAYING
E61: How Alcohol Memories are Triggered in Sobriety
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m