E617:📦MOMENTS THAT MATTER IN B2B ECOMMERCE | AMBER MCDOUGALL - B2BEA | B2B COMMERCE CORNER #134 | THE ECOMMERCE EDGE Podcast

📦 Amber is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - https://www.b2bea.org 📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors 📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shapes and sizes 📦 In this episode, Jason & Amber discuss customer adoption through the lens of 'moments that matter' Enjoy!