E63: Bob Dion | Building A Better Mousetrap

Bob Dion is my guest. His name, and his snowshoes, are synonymous with northeast winters.  More specifically, snowshoe racing in the northeast.  If you’ve been to a snowshoe race in the last decade anywhere east of the Mississippi you’ve seen those orange tipped Dion 121’s.  The premier and preferred racing snowshoe for elite athletes and recreationalists alike.  But despite how many Dion Snowshoes you’ve seen at races throughout the years, it hasn’t always been easy to own and operate a niche business.  Even if you have cornered the regional market.  Bob shares the story of the origins of Dion Snowshoes and some of the challenges throughout the years.  Guest Provided Link https://dionnevitrek.com/collections/dion