E64 The NFL + 72andSunny: Building a Content Dynasty

Fresh off a record setting NFL Draft in Detroit, I talk to Zach Hilder and Tim Ellis about their Born To Play campaign for Super Bowl LVIII.  Zach Hilder is a 5x Emmy winning Executive Creative Director at 72andSunny in LA, where he co-leads the agency as well as key clients like the NFL and Call of Duty. Tim Ellis has been the NFL’s Chief Marketing Officer since 2018. Previously serving in the same role at Activision Blizzard, Ellis made an immediate impact. The draft has become a must attend event, ratings keep going up and the game is expanding into new countries and new play styles.