E67: Kellee Johnson-Why PR is important for Startups

Dr. Jean, The Results Queen® features her guest, Kellee Johnson, who shares her journey from childhood curiosity to a fulfilling career in PR and entrepreneurship. As an identical twin, Kellee learned the importance of standing out and developed a competitive spirit. She discovered her passion for PR through internships and took career risks working for startups. Kellee emphasizes the value of PR for startups, highlighting how earned media coverage can lead to opportunities, even for small companies. They discuss PR strategies like paid, earned, and shared media, stressing the importance of understanding target audiences and building credibility. Kellee also encourages examining a company's narrative and ensuring stakeholder alignment. She advocates focusing on ideas over gossip and finding one's passion to make a positive impact through their work. Find Kellee here: Website: https://www.ballastgroup.com/  Linked In: https://www.linkedin.com/in/kelleejohnsontheballastgroup/  Contact Dr. Jean here: Website: www.gettingresultswithdrjean.com Email: [email protected]