E696:📦THE HIDDEN RISKS KILLING B2B SUPPLIER BUSINESSES - AND WHAT TO DO ABOUT IT | SANYA RISTIC - ILLUMINISE | B2B COMMERCE CORNER #160 | THE ECOMMERCE EDGE Podcast

📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise - https://www.illuminise.com📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms📦 illuminise stabilises complex Magento and Adobe Commerce platforms, integrates ERP and operational systems properly and gives supplier teams the confidence to scale faster with less risk📦 In this episode, Jason & Sanya discuss:- B2B Buyers Are Now Millennials. Is Your eCommerce Experience Still Living in 1995?- The Hidden Risk Killing B2B Businesses: Tribal Knowledge, Legacy Sales Reps & the Digital Gap- From Transactional to Relational: How to Build a B2B eCommerce Experience Buyers Actually Love- Your Customers Shouldn't Have to Change Their Behaviour to Buy From You- 17 Years in the Dark: How illuminise Finally Showed Up📦 THE ECOMMERCE EDGE Podcast Home - https://www.greenwoodconsulting.net/podcastEnjoy!