E7: SkyTeam X Experience Marketing

When we think about brands, we generally think ab…

An episode of the Human8 Podcast podcast, hosted by Human8, titled "E7: SkyTeam X Experience Marketing" was published on March 11, 2021 and runs 21 minutes.

March 11, 2021 ·21m · Human8 Podcast

Summary

When we think about brands, we generally think about whatever it is they sell. Brands are no longer valued for their product or services alone; a key differentiator is the customer experience that comes with what they sell. In this episode, we connect with Frank Goedertier, marketing professor at Vlerick Business School, and with Mauro Oretti, Vice President Marketing and Commercial at the SkyTeam airline alliance, to learn more about the growing role of experiences for brand success.

Episode Description