E7: SkyTeam X Experience Marketing - Human8 Podcast

What this episode covers

When we think about brands, we generally think about whatever it is they sell. Brands are no longer valued for their product or services alone; a key differentiator is the customer experience that comes with what they sell. In this episode, we connect with Frank Goedertier, marketing professor at Vlerick Business School, and with Mauro Oretti, Vice President Marketing and Commercial at the SkyTeam airline alliance, to learn more about the growing role of experiences for brand success.

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Frequently Asked Questions

How long is this episode of Human8 Podcast?

This episode is 21 minutes long.

When was this Human8 Podcast episode published?

This episode was published on March 11, 2021.

What is this episode about?

When we think about brands, we generally think about whatever it is they sell. Brands are no longer valued for their product or services alone; a key differentiator is the customer experience that comes with what they sell. In this episode, we...

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