E703 SCALING ECOMMERCE OPERATIONS FROM GROCERY CHAOS TO GLOBAL DOMINATION | MARAT BOLATOV - NATIVE COMMERCE | THE ECOMMERCE EDGE Podcast

Show NotesIn this episode of THE ECOMMERCE EDGE, Jason Greenwood sits down with Marat Bolatov, co-founder of Native Commerce. Marat shares his wild journey from musician to eCommerce veteran (Rocket Internet, Zalando, Lazada, AliExpress), building a $150M quick commerce startup, and now creating Native Commerce - a powerful operations platform tackling the hardest parts of scaling eCommerce.They dive deep into why grocery is the ultimate test for retail tech, the massive gaps in order routing & inventory, why most stacks fail at scale, and how AI is transforming everything from warehouse picking to building entire eCommerce businesses.A must-listen for founders, operators, and anyone serious about scaling beyond Shopify-level chaos.Guest: Marat BolatovPlatform: Native Commerce - https://thenativecommerce.comTimestamps[0:00:00] - Welcome Marat Bolatov & London weather chat[0:01:30] - Marat's origin story: musician to Rocket Internet eCommerce empire[0:03:45] - Building Jiffy Grocery to $150M valuation and quick commerce realities[0:06:30] - Why grocery is the hardest (and best) vertical to master in eCommerce[0:11:45] - Fashion vs grocery complexity and multi-industry lessons[0:14:30] - Why early eCommerce favored high-margin categories like fashion[0:17:30] - Order management, routing, and ship-from-store challenges[0:20:45] - The deadly cost of stockouts and poor inventory visibility[0:23:00] - Why most Shopify + NetSuite + WMS stacks become Frankenstein monsters[0:26:30] - Native Commerce: Not just software — full operational execution[0:31:15] - Small operational tweaks that deliver massive impact[0:34:30] - Making complex systems simple enough for non-technical teams[0:39:00] - AI & MCP revolution in eCommerce operations and administration[0:43:45] - How clients are already building custom dashboards with AI[0:48:00] - Vision for an AI eCommerce Studio — business in a box[0:52:45] - Uberization of eCommerce and removing operational barriers[0:54:30] - One thing Marat would change: eliminate cross-border taxes[0:55:30] - Death of old-school green screen ERPs[0:56:00] - Marat's question for Jason: What does peak eCommerce operations look like?[0:57:45] - Jason on billion-dollar companies still running on spreadsheets[1:01:30] - Closing thoughts and how to connect with Marat