E711:📦 B2B SALES PERSONALIZATION AT SCALE | BRIAN HIRT - CUECODE | B2B COMMERCE CORNER #165 | THE ECOMMERCE EDGE Podcast

Summary Brian Hirt from CueCode shares how his platform leverages AI and data analytics to transform B2B sales and distribution. Discover how personalized recommendations, operational guidance, and AI-driven insights can revolutionize your sales strategy and customer engagement. Links Brian Hirt CueCode - https://www.cuecode.io Key Topics The evolution of B2B sales and distribution How AI and data analytics enable personalized recommendations Operational guidance for sales reps through AI cues Identifying catalog gaps and cross-sell opportunities Integrating AI into existing workflows and tech stacks Incentivizing sales reps with AI-driven promotions Building scalable AI platforms without formal coding skills The importance of deterministic AI outputs in distribution Addressing the generational shift in sales and digital adoption Future opportunities and roadmap for AI in B2B sales Time Stamps 00:00 Introduction to Brian Hirt and CueCode 03:45 How digital commerce can enhance sales strategies 08:21 Operationalizing sales strategies with AI cues 12:00 Personalized experiences in e-commerce channels 15:07 Retail vs. B2B personalization differences 19:59 Using clustering algorithms for account classification 22:22 Integrating guidance into existing workflows 23:58 Incentivizing sales with AI-driven promotions 25:54 Building a scalable AI platform without formal coding 28:10 The future of AI in distribution and sales 29:15 Upcoming features and roadmap for CueCode 37:10 Using visualizations and contextual data in decision making 44:24 The misconception of AI replacing domain expertise 45:11 Brian's outside interests: outdoor ice rink hobby 46:27 How to contact Brian and learn more about CueCode 46:53 Brian's question to Jason about data and personalization 48:20 The generational shift in B2B sales and AI adoption 50:20 Overcoming resistance from experienced sales reps 52:28 Proving AI value through low-risk pilots 54:49 Final thoughts and future of AI in B2B sales THE ECOMMERCE EDGE Podcast Home⁠