E718 GOOGLE IS DEAD: HOW AI ANSWER ENGINES & AEO ARE HIJACKING BRAND DISCOVERY | EMMA JONES - AMP'D | THE ECOMMERCE EDGE Podcast

Links & DeetsGuest: Emma Jones, Founder of Amp'dWebsite: https://www.ampdaxo.com/en/Episode OverviewIn this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Emma Jones, Founder of AMPD and former Strategic Partnerships Lead for the UK Department for Business and Trade. With over 25 years of experience in digital marketing—ranging from launching one of Dubai's first digital agencies to navigating the transition from early 5-cent Google AdWords to modern SaaS platforms—Emma brings a wealth of hard-earned expertise to the table.Together, Jason and Emma break down the seismic shift from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They explore why rigid 1-to-3 word Google search queries are giving way to context-rich, conversational AI prompts across platforms like ChatGPT, Claude, Perplexity, and Copilot. Emma details how AMPD's AI citation intelligence platform empowers challenger and enterprise brands alike to gain visibility across 10 chat LLMs in 18 languages, build authentic brand authority on channels like Reddit and Substack, and future-proof their eCommerce discovery strategies.Timestamps[0:00:00] - Welcome Emma Jones, Founder of AMPD & London B2B eCommerce World Event recap[0:01:45] - 25 years in digital: Launching Dubai's first digital agency and 8 years with the UK Department for Business and Trade[0:03:30] - The evolution of digital marketing: Transitioning from physical media to Google Analytics and 5-cent AdWords[0:08:00] - Early SEO battlegrounds: Black-hat tactics, OS Commerce, Flash sites, and the 2013 mobile-first shift[0:11:00] - Search engines vs. LLMs: Why the current AI discovery wars feel like the mid-1990s[0:12:30] - The death of 3-word searches: Conversational AI prompts vs. traditional Google keyword queries[0:15:00] - Leveling the playing field: How chat LLMs allow challenger brands to steal market share from incumbent giants[0:17:30] - Automatic commerce vs. conversational discovery: How modern AI shoppers evaluate and buy products[0:22:00] - Beyond LinkedIn: Building AI-indexed brand authority on Reddit, Substack, and podcasts[0:25:30] - Overcoming content fatigue: Why the "human in the loop" is essential for AI creative strategy[0:27:30] - What is AMPD? End-to-end AI citation intelligence across 10 chat LLMs in 18 languages[0:30:00] - The AMPT Framework: Analyze, Map, Produce, and Deploy AI brand citations[0:36:00] - Measuring AI ROI: Converting citation frequency into traffic, CAC benchmarks, and schema tools[0:39:30] - The future of AMPD: Live API integrations connecting product catalogs, PIMs, and DAMs directly to LLMs[0:43:00] - Secret anthropologist: Global travel, language skills, and understanding cross-border eCommerce behavior[0:47:00] - Flipping the script: Emma asks Jason about rescue dogs and leaving Southern California for NZ and MexicoTHE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast