E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021

Why you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.

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E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021

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