E77: Is Go-To-Market Broken?

In episode 77, our hosts dive deep into the biggest go-to-market trends emerging from two major tech conferences, INBOUND and Dreamforce. They explore how Salesforce and HubSpot are pushing the boundaries with AI, especially around AI agents, and what this means for B2B SaaS sales and customer experience. They also debate about whether the go-to-market approach is fundamentally broken or simply challenging, emphasizing the importance of product quality and adaptability in a rapidly changing market. Want more Topline? Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen now. Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don't forget to use the code TOPLINE for 15% of your ticket. Check out The Order of Time by Carlo Rovelli.