E82 Marissa Kraines & Ashlyn Remillard: How Salesforce builds global social for B2B

Marissa Kraines is the Vice President and Head of Global Social Media at Salesforce. With over a decade of experience at the company, she has led innovation across the content and platform portfolio, crafting captivating narratives that resonate with the Salesforce audience and beyond. Marissa has established and empowered a team of 30 social media marketers, overseeing brand social, influencers, employee advocacy, operations, analytics, and the core center of excellence for all of Salesforce. Under her leadership, her team's efforts have been recognized with prestigious honors such as The Webby’s and The Content Marketing Awards. We are also joined by Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy at Salesforce. With a deep agency background she was previously VP of Social Strategy for Moxie.