E85: Jason Mitchell: How Movement turns social for The Boys and more into an extension of the show and brand

Jason Mitchell is the co-founder and CEO of Movement Strategy and one of the most forward thinking experts in social-powered thinking – how social media technologies, platforms and communities have real world impact, reshaping everything from marketing to the larger culture. He is also an avid proponent of new tech and platforms, earning Movement acclaim from Business Insider for their innovative use of AI. Movement's clients include Netflix, Amazon, WarnerMedia, Klarna, and more. They are known for their influencer-focused work with Intuit and Amazon Home as well as breakout executions for “Yellowjackets”, “The Boys”, “Rick and Morty”, Adult Swim, and Looney Tunes, whose debut on TikTok which was lauded by Adweek and Ad Age. Among many awards – Webbys, Clios, Digiday and more – they are a Shorty Awards Small Agency of the Year winner.  Jason regularly writes about technology’s impact on brands and marketing at Ad Age, Inc and Adweek.