E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co

Send us Fan Mail Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co, a snack brand made exclusively for the beauty and hair industry that has never been done anywhere in the world. In this episode, Rachel and I sit down in person to unpack the whole story: 17 years as a hairdresser, quitting the industry for three months, going mobile, building The Nourishing Bodyco and killing it twice before landing on the idea that changed everything. We get into: The toxic salon culture that made her quit and why we lose amazing people from this industry Killing the same business twice and how she knew when to stop pushing and pivot The gap in the market nobody else saw and why niching down made Salon Snack Co explode Her first viral post, the troll comment with 1,000 likes and how the beauty industry rallied behind her Why client experience matters more than ever in a world full of AI The mindset rule she lives by: the faster you can fail, the better If you're in the messy middle of building something right now, this one is proof that the collapse is not the ending. Find Rachel: Instagram: @salonsnackco Website: salonsnackco.com.au Join the Salon Insiders broadcast channel on Instagram for behind-the-scenes co-creation Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.