E86: Jody Grunden: From Hourly Billing to Virtual CFO: Reinventing the Accounting Industry

Dr. Jean, The Results Queen® and her special guest, Jody Grunden, discuss his unconventional journey in the accounting industry, starting with disliking audit work and transitioning to tax before ultimately embracing entrepreneurship. Jody Summit CPA Group with the goal of changing the perception of accounting, rejecting hourly billing in favor of a virtual CFO model. Jody faced initial skepticism about his remote service delivery approach, but persistence and innovative marketing helped him build momentum over 10 years. They discussed results-based work, fostering autonomy and culture in a distributed team, and Jody shared insights around selling the successful business he had built. Jody's experiences highlight the power of challenging industry norms and leveraging technology to scale a service-based firm in a new way. Dr. Jean and Jody emphasized the importance of having both a visionary leader and an integrator/executor to successfully grow a business. Find Jody here: Website: www.summitcpa.net  Email: [email protected]  Linked In: https://www.linkedin.com/in/jodygrunden/  Contact Dr. Jean here: Website: www.gettingresultswithdrjean.com Email: [email protected]