E86: Trade Sales and Leadership Strategies: 15 Lead Gen Activities for Growth: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, host Ben Wright outlines his top 15 lead generation strategies that have consistently proven effective. He underscores the significance of thorough preparation and persistence while moving away from traditional approaches such as cold calling and social media outreach, encouraging sales professionals to adopt innovative methods.Key Takeaways:Effective lead generation requires grit, determination, and consistent effort, often needing multiple attempts before success.Past customers and their networks can be invaluable for generating return business and referrals.Utilise personal networks, leadership teams, and community groups to enhance reach and prospecting potential.Move beyond traditional methods by considering sponsorships, aged opportunities, and trade show networking.Explore trainingTime Stamps: 0:00 Intro0:29 Top 15 Lead Generation Activities3:35 Going Back to the Well- Past Customers (1)4:34 Referrals from Past Customers (2)5:51 Referral Partners (3)6:22 Networking - Events & Groups (4)7:00 Networking - Leveraging Your Personal Network (5)8:24 Networking - Leveraging the Networks of Your Senior Leadership Teams (6)9:02 Community, Sports & School Groups (7)10:00 Sponsorships (8)12:10 Aged Prospects (9)13:09 Aged Opportunities - Lost Deals (10)14:40 Trade Shows (11)15:25 Interdepartmental Cross Selling (12)16:02 Training Events and Programs (13)16:55 Social Media - Strategic Outreach (14)17:41 Tender Relationships (15)18:20 Recap20:25 Health and Fitness Tip22:14 OutroRate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.