E87: Balancing Compliance, Culture, and Business Growth with Roxanne Bras Petraeus, CEO of Ethena

Roxanne Bras Petraeus, CEO of Ethena, joins Sam, AJ, and Asad on Topline this week. Roxanne peels back the curtain on Ethena's early success in securing major clients like Figma and Netflix, highlighting the company's strategic approach to client acquisition and effective use of press coverage. The conversation also explores the evolving employer-employee relationship, focusing on Diversity, Equity, and Inclusion (DEI) initiatives and the importance of fair, systematic processes to address unconscious bias. They then delve into the pivotal role of compliance training in shaping workplace behavior, emphasizing that impactful programs should create space for open dialogue, encourage self-reflection, and strengthen organizational culture overall.   Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen now.   Attention CEOs and Founders! Join Pavilion at the CEO Summit on January 23rd in vibrant New Orleans. Don't miss out—reserve your spot today!   Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.