EPISODE · Jul 30, 2024 · 39 MIN
E87 Zach Overton: How Google Pixel embraces channels and imperfection to produce creative results
from It's No Fluke · host Shorty Awards
Zach Overton leads the US consumer, cultural and social marketing strategy and execution for Google’s portfolio of devices and services including Pixel, Nest, and Fitbit. He works to develop creative marketing campaigns and innovative partnerships that engage the consumer at every stage of the decision journey. Previously he was Vice President of Brand Experience at Samsung Electronics America & General Manager of Samsung 837 and the Chief Operating Officer of (RED), inspiring collaborations with other dynamic brands to expand awareness and fundraising for HIV/AIDS. Zach was named a leading voice in the Global Public Relations Industry in the 2017 Holmes Report Innovator 25 List, is a Cannes Lions winner, and was honored with a prestigious Marketers That Matter Award for Consumer Experience.
What this episode covers
Zach Overton leads the US consumer, cultural and social marketing strategy and execution for Google’s portfolio of devices and services including Pixel, Nest, and Fitbit. He works to develop creative marketing campaigns and innovative partnerships that engage the consumer at every stage of the decision journey. Previously he was Vice President of Brand Experience at Samsung Electronics America & General Manager of Samsung 837 and the Chief Operating Officer of (RED), inspiring collaborations with other dynamic brands to expand awareness and fundraising for HIV/AIDS. Zach was named a leading voice in the Global Public Relations Industry in the 2017 Holmes Report Innovator 25 List, is a Cannes Lions winner, and was honored with a prestigious Marketers That Matter Award for Consumer Experience.
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E87 Zach Overton: How Google Pixel embraces channels and imperfection to produce creative results
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