E89: Talking eCommerce Business Profitability w/ Jason Andrew, SBO Finanical - At the Coalface Podcast - 29 July 2021

Jason Andrew is the founder of Brisbane based SBO Financial - https://sbo.financial He's also the author of 'Stark Naked Numbers' - a book that helps owners/leaders understand the numbers that drive their business to success Jason is a financial accountant by trade but is an expert financial business consultant more broadly In this episode Jason & Jason discuss why profits, not just revenue should be the focus of any eCommerce or omni-channel business Jason helps break down the key financial drivers that ensure the success of your business and busts the 'acquisition at all costs' myth that's so pervasive in eCommerce today