E91. The Client Complaint That Built A Waxing Empire With Lilliane Caron

Send us Fan MailI have never sat across from a guest and forgotten my interview questions before. This episode did that to me.Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms and sees around 2,000 clients a week. She's waxing third generations of the same families. Then at the same time build one of the biggest waxing supply businesses in Australia (which is also in the UK and USA)In this episode she tells me how it actually happened. Buying the business with money her family trusted her with. Making sugar wax at the back of the salon at night. Driving to massage parlours to teach the girls how to wax because she needed a bigger audience than one front door at a time, then coming home at 4am with wads of cash to fund her product development. Getting her products into pharmacies and supermarkets, then getting deleted after five years and learning the hard way what retail loyalty really looks like.She also shares the client complaint that could have ended everything and instead became the reason her clients now fall asleep during Brazilians. That story alone is worth the listen.We talk staff retention (she keeps her team for 10 years in an industry that struggles to get three), why she runs her salon like McDonald's, what she'd tell anyone starting a product line today and the part nobody posts about: how lonely building something really is.If you've ever felt like you're too far behind, too unqualified or too unsupported to build something that lasts, this is your episode.You can find Lilliane's incredible products here: https://caronlab.com.au/ Stalk the Smooth and Tan salon here: https://smoothandtan.com.au/Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/Loved it? Leave a five-star review, it helps more beauty business owners find the show.