E90. Doubling Her Income in 4.5 Months From a Home Studio (with Rebecca MacArthur)

Send us Fan Mail Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring. Four and a half months after joining Beauty Business School she is on track to double her income, she has a minimum of five people on her waitlist and she has not added a single hour to her week. In this episode Rebecca walks through the whole thing: failing business class in year 12, winning State Therapist of the Year twice, burning out in a high pressure salon, learning connection in a salon she still gets emotional about and finally sticking a sign up across the road from a school. What's covered Why a home-based business is not the lesser option (lower overheads, more control, better wage) What "ticking along" actually looks like, and why steady is a warning sign Getting specific about the ideal client, and why that was the single biggest lever in her business How to market an intimate service like Brazilian waxing without putting vaginas all over your feed Two Brazilian specialists, two completely opposite marketing directions, both working Rebooking, retail, and the client journey lessons she carried out of two very different salons Trusting the process before you have proof it works Why the goal does not have to be a team, a second location, or education Rebecca is what I call a silent assassin. No live calls, no noise, just implementation. You can fine Rebecca here: https://www.instagram.com/rebeccamacarthur.wax/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.