E91 Andy Pearson: Liquid Death's evil mission to make the world healthier and more sustainable

Andy Pearson is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands. As part of Liquid Death's evil mission, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut.