E92: Gaz Alushi: What we get right (and wrong) about measuring the creator economy

Gaz Alushi is the first President of Measurement and Analytics at Whalar, a global creator agency, part of Whalar Group.  He is responsible for building the measurement and analytics practice, designing solutions to help the company’s partners understand the impact of their marketing initiatives. Before joining Whalar, Gaz led the Global Measurement Product Research and Development team at Snap, Inc. Prior to this, Gaz worked to help build out new measurement solutions at Meta in partnership with Datalogix (Oracle) and Nielsen to help advertisers accurately measure the ROI of their campaigns.