E92. How I Doubled My Price And Signed 2 Clients In 48 Hours

Send us Fan Mail This one was by request, and there was no plan. I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word. So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of it. I talk about the comparison spiral I have been stuck in, the trap of believing I have to keep giving more value to be valuable, why I doubled the price of Beauty Business School after teetering on it for far too long and the decision I made to stop travelling to speak unless I am paid. What we cover The comparison spiral and why comparing yourself to someone 11 years ahead of you is a trap Starting over in a new field still means putting in the reps. It does not accelerate just because you have experience elsewhere "The universe has put you in a waiting room and you're not allowed to leave" Why simplicity is the thing standing between where you are and where you want to be The value trap: constantly adding more so you feel worthy of the money How over-delivering robs your clients of proving to themselves that they can do it Why 600 members was the wrong goal and 200 engaged members is the right one Doubling the price of BBS, and the two aligned clients who signed up within 48 hours Redesigning the ideal client by looking at the best people already inside the community Releasing control, and why controlling every outcome was the thing keeping her stuck The decision to stop speaking for free The one filter she now runs every business decision through: will this add more work for me? Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.