E92: How Sales Leaders Can Audit Their Trade Sales Process to Drive Better Results and Growth: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, Ben delves into a practical exercise that can be used to improve and refine your sales process. As the year concludes, sales teams are in a prime position to evaluate their accomplishments and devise strategies for the forthcoming year. Ben introduces a review exercise that is both simple and effective, with the objective of identifying areas that require refinement.Key Takeaways: Consider a structured review of your sales process at the end of the year to uplift sales performance and strategy.Ask critical questions about each stage of your sales process to identify improvement opportunities and enhance team efficiency.Evaluate the effectiveness of your CRM system in capturing necessary sales data to optimise customer interactions and internal processes.Avoid focusing solely on internal processes—incorporate customer journey mapping to view performance from the client’s perspective.Time Stamps:0:00 Intro2:34 The Sales Process Exercise4:30 5 Steps For Sales Process5:30 Review Around Broad Stroke Sales Process7:58 Lead Generation13:44 Meet and Greet or Needs Analysis16:30 Quoting and Presentation20:08 Closing22:18 Post Sale Process26:12 Health and Fitness TipDownload our FREE Sales Process here: https://www.strongersalesteams.com/salesprocess Rate, Review, & FollowIf you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.