E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400

Send us Fan Mail Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days. She did not arrive with a client base. She did not know a single person there. She built the demand months before she unlocked the door. In this episode we pull the whole launch apart. The waitlist she opened on a whim that hit 11 signups on day one and 92 by launch. The local Facebook groups she posted into three times a week. The emails she sent to strangers about who she is, before she ever asked them to book. Changing her location and SEO while she was still trading in Queensland. And the decision most people get wrong: she did not run an opening special. She raised her prices. Three weeks in, her book runs into October and her clients are rebooking. If you have ever told yourself your town is too small, this one is for you. You can find Rhi on instagram HERE Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.