E93 Bobbie: the secret weapon behind the 2024 Small Brand of The Year

Kim Chappell is the Chief Brand Officer of Bobbie and a mom of three kids under seven– she likes to say her fourth baby is Bobbie! She joined the company in the CEO's San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 1980’s. Bobbie serves hundreds of thousands of parents across the US with an organic, FDA-regulated infant formula and a stigma-shaking, culture changing mission to support all feeding journeys. The Bobbie Brand has been recognized with two Webby’s, two Anthem Awards, 2x Fast Company Brands that Matter, Fast Company's World’s Most Innovative Company, and multiple Shorty Awards including Small Brand of the Year. She’s a proud UGA alum and lives in Austin, Texas.