E97 Jamie Gutfreund: What creators are really telling brands

Jamie Gutfreund is a globally recognized leader and marketing professional with a proven track record of helping brands anticipate cultural and technological shifts and act on them—not just talk about them. Jamie has held CMO and senior roles at Hasbro, Creative Artists Agency, Microsoft, Expedia, and WPP.  Today, Jamie is the founder of ⁠Creator Vision⁠, a consultancy that helps brands maximize their investments in the creator economy. As Chief Growth Officer at Whalar, Jamie played a pivotal role in elevating the agency to industry prominence, earning recognition as AdWeek’s Creator Agency of the Year, one of Fast Company’s Most Innovative Companies, and a leading creator agency on AdAge’s A-List. Jamie has been named one of Forbes’ Most Entrepreneurial CMOs, Campaign’s 40 over 40, and one of Elle Magazine’s “Women to Watch.”  Jamie is a dynamic public speaker, appearing at events ranging from Cannes Lions, Google’s Think Retail, and CES . She is also a frequent contributor to Forbes, The Wall Street Journal, The New York Times, and Fast Company.