EPISODE · Oct 24, 2025 · 11 MIN
Earning the Business—Even from Friends and Family
from This One Time in Real Estate... · host Mark Gellman
Every agent thinks friends and family should use them. But the truth? You have to earn it. In this episode, I share a real-life story from my own past—why my wife and I didn’t use my sister-in-law to buy our first home—and how that experience shaped my approach to client relationships forever.
What this episode covers
Every agent thinks friends and family should use them. But the truth? You have to earn it. In this episode, I share a real-life story from my own past—why my wife and I didn’t use my sister-in-law to buy our first home—and how that experience shaped my approach to client relationships forever.
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Earning the Business—Even from Friends and Family
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