EPISODE · Oct 24, 2025 · 11 MIN
Earning the Business—Even from Friends and Family
from This One Time in Real Estate... · host Mark Gellman
Every agent thinks friends and family should use them. But the truth? You have to earn it. In this episode, I share a real-life story from my own past—why my wife and I didn’t use my sister-in-law to buy our first home—and how that experience shaped my approach to client relationships forever.
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Earning the Business—Even from Friends and Family
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