Earshot Creative Review, February 2010

Here it is then… the difficult second edition of the Earshot Creative Review. It’s been wonderful to get such a positive reaction from the first programme and more than two hundred downloads is certainly many more than any of us expected. This month we bring BBC Radio 3′s Kerry McCarthy and Matt Lomax together. As you’ll hear, they got on rather well despite reading from opposite ends of the radio production stylebook. Speaking of books, there’s a review of The Checklist Manifesto by Atul Gawande, recommended for busy but disorganised radio promotions people and we uncover the true story behind the groovy ad for Daniel’s Fish and Chips.