Earshot Creative Review, January 2010

The Earshot Creative Review is a new feature in which some of radio’s finest production and imaging producers play their latest work and talk about it. In this edition, James Stodd of PureTonic Media reveals how he promoted BBC Radio 3 with some office noises, Dan Snaith shows how he use focus groups to generate material for a BBC News campaign that aired on Radio 1 and we only just manage to resist singing along to a groovy fish and chip shop ad from Dorset’s Wessex FM.