Earshot Creative Review, July 2012

Today BBC Radio 2 airs its new jingle package. It’s the first time in fifteen years that Britain’s most popular radio station has commissioned a completely new package. The new work comes from London-based production house Wise Buddah who won the pitch after a long and competitive selection process. It is the result of considerable collaboration. The package includes performances from some of the BBC Radio 2 presenters including Clare Teal, Beverley Knight and Paul Jones. It also features the BBC Concert Orchestra and the London Community Gospel Choir. A few days ago, locked behind two levels of BBC security and sworn to total secrecy, Chris and I opened some drinks, discussed the package then played all the cuts back-to-back. Perfectly normal behaviour for a beer & jingles lock-in, as you’ll hear in this month’s podcast.