Earshot Creative Review, June 2012

Guests this month are Dan Mumford, Manager of Station Sound at BBC Radio 1 and BBC Radio 1 Xtra and Absolute Radio Senior Producer, Brian Murphy. You'll hear an "awesome foursome" promo from the winning BBC Radio 1 Xtra station sound entry and the Geoff Lloyd "complaints" promo from Absolute Radio that was awarded the top prize for Best Single Promo or Ad. This month we also discover how Absolute Radio is promoting online listening, hear the demo of Radio 1's new imaging from Pure Jingles and why Radio 1 went overseas for it, and Dan Mumford reveals who does Fearne Cotton's segues. Clue: it's not Fearne. Our producers' inspiration comes from Dollar Shave Club and the BBC Radiophonic Workshop and... "from the mountains to the sea"... we mark the lost art of the local radio station song.