Earshot Creative Review, November 2010

We play promos, jingles and S&P audio this month, and we consider how branded content might sound should Ofcom relax the restrictions that govern that kind of programming. There’s also an unhealthy preoccupation with biscuits. You’ll also hear the creators of award-winning promotional work from BBC Local Radio and Sri Lanka’s Shree FM, and there’s classic archive audio from a famous US CHR war plus news of a new online sung jingles service.