Earshot Creative Review, October 2011

Recorded at the height of London’s recent Indian Summer heatwave this podcast brings together radio creatives from India, Kenya and the rural British county of Lincolnshire. You’ll hear Jardin Lobo explain how spot advertising and live talk-ups work on Indian FM stations and get a wider sense of the changing nature of radio in that huge country. You’ll also hear Gillard award-winning producer Tim Johns from BBC Radio Lincolnshire play his promos and show production. Together Jardin and Tim compare their work and generally try to keep a conversation going over a flaky Skype connection. Also this time, Nairobi-based radio advertising consultant Simon Rushton says we should always prioritise effective advertising over creative advertising and he explains how to do it. On a beach.