Earshot Creative Review, September 2012
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Radio Advertising - Some secrets of great radio advertising with Clare Bowen, head of creative development at the UK Radio Advertising Bureau and Lenja Papp, European radio writer and consultant. Discover why Lenja wants to seduce - not shout in any language, how the comedy of Ricky Gervais, Karl Pilkinton and Stephen Merchant can address serious medical matters and how the RAB is working to improve the creative quality and effectiveness of radio advertising in Britain. Hobsons Voicesearch - Meet Jumoke, Sefa, Mark and Scott: the shortlisted candidates in our competition to find and reward new, unsigned UK voice talent and hear them face a real-life studio challenge at the BBC with producer James Stodd.
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