Earshot: James Espley and Nathan Freeman

In this edition of our production podcast we welcome Nathan Freeman of BBC Radio 6 Music and winner of the 2013 Creative prize in the Radio Production Awards and James Espley of new national rock station TeamRock Radio. Both are nominated in this year’s Radio Academy Awards with their respective teams and, as you’ll hear, producing some great work for their different styles of music radio. As well as playing some of their recent trails and imaging elements, Nathan and James explain how they come up with the ideas that convey their promotional messages and share great production tips that we can all learn from. They also look to Australian radio and cinema for their creative inspiration as you’ll hear.