Earshot: Sara Hashem, Rick Loynes and Dan Seavers

This edition of Earshot is all about commercial production. Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production centre for commercial work, and the Wireless Group creative team of Rick Loynes, group commercial producer and Dan Seavers, senior commercial copywriter, both based in Stoke on Trent, a city in the English Midlands. In this show Sara, Rick and Dan explain how they work with clients on a national and local level, and the challenges they must overcome to deliver great work on air. They play spots they've made for clients from insurance companies to a local car dealership and reveal the audio that inspires them to stay creative and make effective advertisting. We also hear from Clare Bowen with the latest on Radiocentre's lobbying work to change the regulation that governs the inclusion of the Terms and Conditions in radio ads. The radio industry wants to lose them because they are ineffective and add clutter to good creative work.