East Fork is quietly challenging the direct-to-consumer playbook

Ceramics are having a moment, and East Fork is at the center of it. Founded by husband-and-wife team Connie and Alex Matisse along with their friend John Vigeland, the North Carolina–based company has grown from a small rural pottery into a thriving manufacturer, shipping thousands of pieces around the world—including a coveted mug they literally can’t keep in stock. On the latest episode of the Business of Home podcast, host Dennis Scully spoke with the Matisses about creating a compelling brand in the social media age, avoiding growth for its own sake, and the challenges of building a values-focused business. This episode is sponsored by Datacolor.