Easy Ways To Save Time When Managing Your Social Media Channels

This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your followers too. Luckily, I have lots of tips and tricks to help you!KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn, Instagram and Twitter are really good for interacting with personal and business accounts, especially if you own the account.The first thing you should do is think about the aims for your social media platforms. Are you trying to grow your following? Are you trying to connect with your audience? From there, you should think about your target audience. Chances are, this will be the same target audience that you have for your business.You should write down a list of keywords and hashtags that your customers are using. People often think that they should be using hashtags that show what you do, however, your customers won’t be looking at that. This will help you find your audience.It’s important to think about your competitors and places where you customers might be.When it comes to staying on top of your social media, you need to ensure you have content scheduled. Depending on how often you schedule your content, you need to ensure you’re checking within enough time.Liking and sharing other people’s content every single day is incredibly important. Using the hashtags you’ve collected, you’ll be able to find plenty of content to share. Have a number of posts in mind that you want to engage with and ensure you do it every day. This will help you reach out to your audience and people that may want to follow you.When engaging with other accounts, make sure your comments are meaningful.Occasionally, you might want to carry out an account clean up. This means getting rid of accounts that are no longer active or accounts that no longer align with your values.Every now and again, you may want to review your ‘About Me’ section and links.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You need to check notifications at least three times a day, minimum. Make it part of your routine and you’ll soon get used to it.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhich Platforms Are We Covering? – 05:15Where Should You Start? – 06:00Moving Forward with Your Accounts and Being Proactive – 09:00Transcript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast. I am so very grateful to have you here. How was your New Year and your Christmas break? Did you have a wonderful time and managed to get some rest? I did actually, which is fairly unusual if I'm honest. I don't often take a lot of time off but I'm not sure if it entirely helped this time because I felt like I took quite a bit of time off, tried to relax and then I really struggled getting back into it. So it's really interesting cause I thought it would make me really motivated to get going again but it didn't quite have that effect. So I am working super hard at the moment in terms of trying to get my motivation up and trying to get going. And it's hard sometimes when you work on your own and you work from home and that sort of thing.Speaker 1: (01:15) So I'm sure if you do those things then you can appreciate what I'm saying. Although I do actually love getting back into a routine. So I think once my daughter's back at school, which she's not yet, she will be soon because I'm recording this fairly early on in the year. I think I'll feel better then. So yeah, fingers crossed to that. Okay. Before we get on with today's episode, which I think you're going to really enjoy, cause we're talking about how to save time while managing social media, because honestly I know what it's like. It's such hard work. But before we get into that, I want to tell you something exciting because over on Instagram I am running a competition. So I want you to head up to Instagram and take a look at it. But basically what I'm doing is I'm giving away things that helped me in my business and help me be productive.Speaker 1: (02:03) So I'm giving away a wall planner that I designed. I'm giving away some notebooks that are really only for Academy members and pens that are only normally for Academy members. And then I'm also giving you some of my top business books that I've read that have made a big difference in my business. So I've got in there couple of Michael Hyatts books. So Here's Your Best Year Ever and Free to Focus. I'm also including Building A Story Around by Donald Miller and a couple of other books that should be cool and there's going to be other few little stationary bits and bobs in there which will just sort of fill it out and a few nice to have bits. But I wanted to start the year off with a bit of a giveaway just because like I said, I've used some of these things in order to help me in my business and I thought that it would be a great start for you guys.Speaker 1: (02:52) So it's all around the podcast. Basically what you have to do is head over to Instagram, check the posts that I've put up and on that post you have to tag in some friends who are going to maybe enjoy the podcast, might be interested in it, say some of your business friends maybe, and then you can share a post on stories or on your feed. And if you tag me in. Every time you do any one of these things you get ended to the competition so you have a chance to enter more than once. And like I said, I will pick one lucky winner out of a hat and they will get that bundle of marketing and business goodies in order to help their business drive forward this year and have an amazing 2020 because I think I've talked to a fair bit about the fact that this year I have really sort of, I don't want to say knuckle down cause I do every year, but I've really kind of focused this year on my goals and I've written them all out and I've made them S.M.A.R.T. So that they're specific and measurable and those sorts of things that go into the smart sort of acronym.Speaker 1: (03:50) And also I have made a real point of including some personal goals which I've never really done before. I've always done the kind of business only goals, but I'm really trying to focus on that as well this year. And I feel so positive about it. My word for the year, cause I also have a word for the year and I'd recommend that you guys do is action. So you want to be taking action as, or I want to be taking action as much as possible. So everything that I do, is it driving me forward? Is it helping me with those goals? Am I taking action daily in order to achieve those goals that I set out? So yeah, that's kind of where it's all going. So like I said, competition, go and enter it and then I will send this bundle of business goodies out to someone. So go and find all the details over on my Instagram.Speaker 1: (04:37) Just head over to Instagram and search Teresa Heath Wareing and you will find me. Okay. Let's get on with today's episode. Which Platforms Are We Covering? (04:45) So this is something that I talk about a fair bit and I've realised I don't think I've really done an episode on it, but it's so important. I'm surprised I haven't as to date. This is all about how you manage your time using social media, how you make the most of all these platforms, however you don't spend hours on end on them and how you manage your time. So you can be really strategic without being kind of not doing the engagement bit. This is actually talking about how to do all the proactive stuff and it's something we do in the business all the time. So I want to talk to you about that and I want to talk you through our process that we use.Speaker 1: (05:20) So when I'm talking about this, I am mainly talking about...