eCommerce Expert Talks Why B2B Brands Must Adapt or Fail

The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns.  Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization.  Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels.  The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B industry.  In the B2B world, there is a need for digital services that cater to the specific needs of customers. This includes buyer's portals, eCommerce portals, digital trade portals, and more.  Many B2B brands overlook the importance of understanding their customers' digital expectations and fail to create an onboarding plan for digital solutions.  B2B companies often try to automate the sales process, but this can lead to a loss of customer engagement and relationships. By automating administrative tasks, salespeople can focus more on building relationships with customers. B2B businesses have more hybrid sales channels, and it's important to map these channels into a digital platform.  We hope this episode inspires businesses to focus on becoming commerce fit and leveraging technology to increase revenue! Check out Jason's podcast, "THE ECOMMERCE EDGE Podcast" & his company, Greenwood Consulting Sponsored by ⁠⁠StoreConnect⁠  Share your ⁠⁠Real CUSStomer experience HERE