Ecommerce Success through Customer-Centricity - Hangatu Wyld | The Salty Fox

Hangatu's story begins with a hunger for change, feeling limited in her previous role as a B2B digital marketer and a desire to make her own decisions. When she moved out of the city to raise her family, it was the perfect time to break free from corporate and charter her own path in the world of ecommerce!In this episode we chat with Hanagtu Wyld, the Founder & Director of The Salty Fox, who made some major changes to her product offering by listening to her customers and catering to their needs. Hangatu candidly addresses the challenges of balancing family life with entrepreneurship and shares her guilt of not being the “perfect boss”. We chat about importance of customer experience and consumer-first policies and Hangatu shares a ton of marketing tips and tricks along the way.Instagram: @thesaltyfox_officialWebsite: thesaltyfox.com.au