Ecommerce Taxonomy: Building Category Structures That Scale with Michael Witbooi
from SEO for Ecommerce Podcast Hosted by Glen Chamisa
In this episode of the SEO for Ecommerce Podcast, host Glen Chamisa speaks with Michael Witbooi from Blink SEO about building an effective eCommerce taxonomy that can scale alongside your product catalogue. They discuss how online stores can create logical category structures around customer behaviour, improve internal linking and breadcrumbs, and use faceted navigation without causing index bloat or keyword cannibalisation. The conversation also covers: Why taxonomy should be informed by customers, not just keyword research Common taxonomy mistakes made by small and large online stores How to organise parent categories, subcategories and products The relationship between taxonomy, internal linking and breadcrumbs How to identify taxonomy issues using Google Search Console Managing faceted navigation and indexable filter URLs Why product data and structured information matter for AI search How to improve an existing taxonomy without changing everything at once Michael also explains why strong foundations should come before content, links and emerging AI tactics.
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