EPISODE · Jun 18, 2026 · 18 MIN
Ecommerce vs Service Marketing: What Happens After the Lead Comes In
from Coffees and Content · host Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies
Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives.What we cover:Why ecommerce and service marketing are fundamentally differentThe customer journey moment most service businesses completely ignoreWhat TSC actually does from the moment an enquiry landsThe one question every service business owner needs to ask themselvesEvent announcement: Cocktails and Conversations, Thursday 13 August, Auckland CBDHave a question? Click here to send it to me!Links:Join the WhatsApp communityFollow on Instagram: @coffeesandcontentpodFind Loren on LinkedIn: Loren TomlinsonVisit us at: www.thesocialcollective.co.nzLoved this episode? Leave a review - it would mean the world!
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Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives. What we cover: Why ecommerce and service marketing are fundamentally differentThe customer journey moment most service businesses completely ignoreWhat TSC actually does from the moment an enquiry landsThe one question every service business owner needs to ask t...
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Ecommerce vs Service Marketing: What Happens After the Lead Comes In
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