Ed Couchman: “Snapchat is used by 300 million people. We have to attract the widest base of talent to serve those people.”

Ed Couchman is Regional General Manager, DACH, Netherlands, Nordics and UK at social media company Snap Inc. Ed previously spent 6 years at Facebook and before that, he worked in senior tech roles, including at Channel 4. Ed tells us about his working class background growing up in a town on the outskirts of Birmingham and reflects on a recent visit to his old high school. He also shares some of the initiatives Snap has brought in to ensure its Diversity, Equality and Inclusion strategy is a success. Ed also talks about why he thinks it’s vitally important for companies to work hard to not only employ different people from all walks of life, but to retain that talent too. Your host is Tunde Banjoko OBE, founder of Making The Leap.